Half-Year Review: The Expanding Fan Import Market in Peru’s Consumer Electronics Sector
2026-01-05 14:08:12
During the first half of 2025, Peru’s import market for electric fans (HS 8414510000) recorded remarkable activity, reflecting both a growing consumer demand for home appliances and the increasing penetration of portable and smart ventilation devices. According to NBD DATA, Peru imported electric fans worth USD 6.03 million between January and June 2025, encompassing more than 1.45 million units across 1,704 shipments, sourced from 26 partner countries and handled by 355 importing companies.Under the Harmonized System, HS 8414510000 represents “Fans, table, floor, wall, window, ceiling or roof, with a self-contained electric motor of an output not exceeding 125 W.” Based on sampled customs descriptions—such as “VENTILADOR DE MANO MINISO,” “VENTILADOR INDUSTRIAL JASON FAN,” and “Ventilador de pie inteligente Xiaomi”—imports during this period included a wide array of products ranging from mini USB fans and desktop devices to smart standing fans and industrial cooling units.For further reference, readers can explore HS 8414510000 detailsand the keyword VENTILADORon the NBD platform for up-to-date trade information and market data.Market Overview and ScaleFrom January to June 2025, Peru imported USD 6.03 million worth of electric fans, totaling approximately 1.46 million units. This reflects the country’s strong retail and consumer electronics distribution channels, as well as active imports of both budget and branded fan products.Total import value: USD 6,027,857Total shipments: 1,704Total units: ≈1.46 million piecesImporters: 355Partner countries: 26The variety of imported items underscores Peru’s dual demand structure: a low- to mid-range consumer market dominated by affordable portable fans and a smaller premium segment represented by global brands like Xiaomi, Midea, and Premier. Retailers and wholesalers alike benefited from the hot summer months in early 2025, which spurred seasonal purchasing.Monthly Import TrendThe half-year data reveal strong import volumes in January and February, followed by a gradual moderation through April, and then a mild recovery by June.The peak in January 2025 corresponds to pre-summer inventory buildup among electronics retailers, accounting for over 50% of total import value in the period. Imports subsequently stabilized between March and June, reflecting the cyclical nature of demand in Peru’s consumer appliance market.Overall, the trend indicates that fan imports are heavily season-driven, with importers stocking up before the high-temperature months, followed by a gradual decline as domestic inventory levels stabilize.Key Importers in PeruPeru’s electric fan market is characterized by a large number of importers, yet a small group of companies dominates overall trade value. The leading importers include:IMPORTACIONES HIRAOKA S.A.C.– One of Peru’s top electronics retailers, primarily from Asian manufacturers such as Midea Electric and Hefei Hualing.TIENDAS DEL MEJORAMIENTO DEL HOGAR S.A.– A major retail chain, with sourcing from Guangdong Sunrise Houseware and ZHONGSHAN YUFENG.CORPORACION CHEN S.A.C.– Focused on mid-range home appliances.MANGO SOL S.A.C.– Importer of small fans and accessories s.SOLANA COMERCIAL S.A.C.– Wholesaler of general merchandise and electronics.These companies play distinct roles: HIRAOKA and Tiendas del Mejoramiento lead in retail distribution; CORPORACION CHEN and MANGO SOL serve smaller domestic markets; and SOLANA COMERCIAL functions as a hybrid importer and wholesaler for general retail chains. Collectively, they represent the backbone of Peru’s home appliance import and distribution network.Supplier Structure and Trade OriginsUnlike the concentrated importer side, Peru’s supplier network is relatively diverse, encompassing 117 exporters from 26 countries.The leading source countries include:China, supplying over 80% of imported fans, particularly USB, portable, and industrial models.Hong Kong(China) and Singapore, acting as re-export hubs for Asian-manufactured goods.Mexico and the United States, exporting higher-end and branded products.Germany and Italy, focusing on industrial and ventilation systems.The presence of well-known Asian brands such as Xiaomi, Midea, Autotech, and Jason Fan highlights Peru’s growing preference for modern, energy-efficient, and smart ventilation products.Market Segmentation and Product DiversityThe customs descriptions indicate significant segmentation in Peru’s fan imports:Portable and USB fans – popularized by brands such as Miniso and Mumuso, targeting retail consumers.Smart standing and tower fans – including Xiaomi Smart Fan 1C/2 Pro models, appealing to middle- and upper-income households.Industrial and axial fans – branded as Jason Fan or Holafan, used for refrigeration, machinery, and ventilation systems.Cooling accessories for electronics – such as XTech laptop cooling pads and ABB inverter fans, representing industrial B2B demand.This wide product range reflects Peru’s mixed consumption profile—mass-market affordability coexists with technological sophistication.Market InsightsPeru’s electric fan import landscape in the first half of 2025 reveals several key industry dynamics:Seasonality: Demand peaks in the first quarter due to summer heat waves and promotional retail cycles.Market concentration: The top ten importers account for roughly 60% of total import value.Asian dominance: Over four-fifths of imported units are sourced from China and its trade hubs.Product innovation: The growth of rechargeable, USB, and smart fans shows Peru’s transition toward energy-efficient, portable solutions.Furthermore, the presence of established global electronics brands strengthens consumer trust and drives the replacement cycle, especially within Peru’s urban markets such as Lima, Arequipa, and Trujillo.Regional and Economic PerspectivePeru’s expanding middle class and rising household appliance ownership rates have contributed to sustained growth in small appliance imports. Retail infrastructure—spanning malls, e-commerce platforms, and department stores—has played a central role in distributing imported fans nationwide.With a warm tropical climate across many regions, Peru maintains consistent year-round demand for ventilation products, but major import surges are concentrated between December and February, when importers prepare for the southern hemisphere summer.Summary and OutlookIn summary, Peru’s electric fan imports under HS 8414510000 experienced a strong start to 2025, driven by pre-summer retail expansion and the broad availability of affordable Chinese-made devices. With total imports of USD 6.03 million and more than 1.45 million units, the first half of the year underscored Peru’s status as a key Latin American market for consumer electronics and small appliances.Looking ahead, sustained urbanization, household modernization, and brand diversification will likely continue fueling the market. Importers are expected to expand product offerings toward smart, rechargeable, and energy-saving models, aligning with consumer preferences for portability and efficiency.Data SourceThis analysis is based on official trade data from NBD DATA, covering Peru’s imports of HS 8414510000 (Electric fans, ≤125 W) between January and June 2025. For tailored trade data services and supplier identification, visit NBD DATA Service Center....