Pakistan’s Fresh Potato Exports Exceed USD 61 Million in H1 2025, Driving Regional Agri-Trade Growth

Publishing Date：2025-12-09 11:22:13 Source: NBD Data(en.nbd.ltd)

Pakistan’s fresh potato exports (HS 07019000) surged in the first half of 2025, confirming the country’s growing role as a key supplier of staple crops across Asia and the Middle East. According to NBD DATA, shipments between January and June 2025 reached USD 61.09 million and 160.7 million kg, involving 16 destination countries, 372 importers, and 196 exporters.

Monthly Export Trend (January – May 2025)

Pakistan’s potato exports maintained strong momentum during the early months of 2025. Volumes remained steady between January and May, showing balanced logistics and reliable farm-to-port coordination.

Across these months, average prices hovered around 0.20 USD/kg, a competitive rate in regional vegetable trade. Continuous harvests in Punjab and Sindh and improved cold-chain facilities helped keep export quality high.

Leading Exporters from Pakistan

Several companies drove Pakistan’s potato exports in 2025 H1, supplying bulk shipments to Asia and Gulf markets.

M & F TRADERS (SMC-PRIVATE) LTD. – Exported approx. 10.4 million USD and 20.7 million kg; one of Pakistan’s largest potato exporters.
MZS ENTERPRISES (SMC-PRIVATE) LTD. – Shipped around 2.18 million USD, mainly to Middle Eastern markets.
M.ASHRAF TRADING CO. – Handled 1.20 million USD in exports, focusing on UAE and Oman.
SINAN ENTERPRISES – Delivered 1.99 million USD worth of shipments to Malaysia and Sri Lanka.
LAJPAL ENTERPRISES – Exported around 0.73 million USD to Gulf destinations.
SUARZA (PRIVATE) LTD. – Focused on cold-chain exports valued at 0.79 million USD.
M/S. AHSAN WAQAS TRADING CO. – Exported 0.63 million USD, serving southern Pakistan and GCC clients.

Together, these seven companies represented over one-quarter of Pakistan’s total potato exports in the semester, underscoring a competitive yet concentrated export landscape.

Destination Markets

Pakistan’s fresh potatoes reached 16 countries, with the largest volumes sent to:

Malaysia, a long-standing importer absorbing steady shipments for food-service use.
Sri Lanka, which boosted purchases following domestic shortfalls.
United Arab Emirates, serving as a re-export and distribution hub for the Gulf.
Qatar and Oman, receiving medium-scale deliveries of high-quality table potatoes.
Afghanistan, supplied through cross-border land trade.

This regional mix highlights Pakistan’s geographic advantage in serving nearby markets with short lead times and lower freight costs.

Market Performance and Industry Context

Between January and May 2025, Pakistan maintained an average monthly export value of 6 million USD, backed by stable farm output and efficient logistics. Growers benefited from early Sindh harvests and expanded cold-storage capacity, reducing losses and enhancing export readiness.

The sector’s strength also reflects factors such as:

Better seed varieties and mechanized harvesting;
Upgraded sorting and grading equipment;
Currency stability supporting predictable margins;
Government support for agri-export certification programs.

These improvements collectively position Pakistan as a consistent supplier within South Asia’s agri-export network.

Regional Trade and Logistics

Proximity to Gulf ports remains Pakistan’s key advantage. Exporters utilize Karachi Port and Gwadar for containerized shipments to Dubai, Doha, and Kuala Lumpur. Transit times average five to seven days, supporting fresh delivery standards for retail chains and food processors.

Strong trade links with Malaysia, Sri Lanka, and the UAE also diversify market risk and stabilize revenues for exporters amid seasonal price swings.

Market Outlook

For the remainder of 2025, Pakistan’s potato export industry is expected to retain its positive trajectory. Rising demand in ASEAN and Gulf countries, combined with ongoing domestic logistics investments, should keep volumes high. Further implementation of Good Agricultural Practices (GAP) and export traceability will help Pakistan access premium markets and sustain growth momentum.

Summary

During the first half of 2025, Pakistan exported over 160 million kg of fresh potatoes worth USD 61.09 million to 16 countries. More than 190 exporters participated, with top players such as M & F TRADERS, MZS ENTERPRISES , and M.ASHRAF TRADING CO. leading the trade.
This performance confirms Pakistan’s resilience in agri-exports and its strategic position as a reliable fresh-produce supplier for regional markets.

Data Source

All data in this report are derived from the official trade database of NBD DATA, covering HS 07019000 fresh potato exports from Pakistan between January and June 2025.
For professional trade analytics and customized reports, please visit NBD DATA Service.

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